Primark launches website to promote its ethical practices

27 06 2008


In a bid to improve its reputation and brand image, Primark has launched a website to promote its ethical practices. The Panorama programme, aired on the BBC, alleged that the garments sold by Primark were made in sweatshops employing child labour in India. Primarklater announced that it had terminated contracts with suppliers shown in the programme and is since trying to build up confidence amongst its customers. In a time where consumers are cutting their spending, the last thing that Primark needs is bad reputation.

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http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61259&d=254&h=5&f=3

Ethical Primark: http://ethicalprimark.co.uk/

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