Primark launches website to promote its ethical practices

27 06 2008


In a bid to improve its reputation and brand image, Primark has launched a website to promote its ethical practices. The Panorama programme, aired on the BBC, alleged that the garments sold by Primark were made in sweatshops employing child labour in India. Primarklater announced that it had terminated contracts with suppliers shown in the programme and is since trying to build up confidence amongst its customers. In a time where consumers are cutting their spending, the last thing that Primark needs is bad reputation.

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http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=61259&d=254&h=5&f=3

Ethical Primark: http://ethicalprimark.co.uk/

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Primark on the Rack-Link

24 06 2008

Here is the link to watch the show again on the BBC iPlayer.

http://www.bbc.co.uk/iplayer/page/item/b00cf06z.shtml?src=ip_potpw





Primark: On the Rack-Panorama

23 06 2008

Panorama, on BBC One, have made a very good and compelling documentary showing the true cost of cheapfashion on the high street. Clothes which are sold for around a fiver are made by people who are paid a pittance. It takes an unbiased view on what causes or makes the suppliers to employ children. Is it because profit is their only aim or is it because consumers want cheap fashion. Panorama focuses only on Primark, but other fashion labels may be involved in the same thing. It raises serious moral and ethical questions. Well worth watching. 

A link to the programme will be provided as soon as it is put on the iPlayer.