50% Income Tax

24 04 2009

alistair-darling-budget-2009The increase in the rate of income tax for the high earners seems to be the most talked about topic of this year’s budget. The tax applies to all those who earn £150,000 or more. Add to that the National Insurance contribution and it equates to more than half of one’s salary. The aim of this rise, according to the chancellor Alistair Darling, is to contribute to the Treasury coffers to make up for the huge amounts of public sector borrowings, £175 billion this year itself.

But it looks like the aim of this move is to gather support from the majority of the public who seem to hold all those who earn huge amounts of money responsible for all the mess that the economy is in. A poll by the Times newspaper shows that 57% of the respondents back this increase in tax. The accountancy and tax experts will definitely see a rise in business since they will have many clients asking them to look for loop holes allowing them to dodge the tax. And who will then pick up the bill? The hard working majority of course.

A lot of measures have been introduced in the budget to help people, like the scheme for the 18-25 year olds, £2000 car scrappage scheme, ISA allowance, etc. But its one thing to announce something and another thing to actually implement it.

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But, its not whats in the budget that’s important, but what wasn’t included in the budget. If the money coming in is less than the money going out, it may be OK to borrow money in the short term to cover that deficit. But somewhere along the line, cuts in spending will have to be made. There is no clear indication where those cuts will be made.

To make a start, how about the MPs themselves cutting back on the expenses that they claim from the tax payer. I mean claiming back 88p for a bath plug, how ridiculous is that. Its like almost mocking the tax payers. It is understandable that an MP from, say Newcastle, should be able to stay in London when performing his duties and expect the tax payer to pay for that. But that doesn’t mean buying a second home and pocketing the profit made from it. Its means lodging in a hotel during the stay. And if the MPs really care for the taxpayers, why not take a pay cut? Its not a lot to ask. Many workers have taken a pay cut in companies so that their colleagues can keep their jobs.

The Treasury estimates that it will spend £119 billion of the £671 billion on Health services this year. How about asking those who drink excessively and then take up the resources of the NHS when their bodies cant take it to pay for the service. How about allocating resources to curb rising obesity so that money doesn’t have to be spent on treating illnesses arising from it. Distributing garden tools and seeds across the schools would provide physical exercise and free produce as well.

People who currently receive help paying their fuel bills could be provided with subsidies allowing them to purchase energy efficient appliances such as electric kettles. This would reduce the energy used which would reduce the bills which would reduce the amount payed by the Government. Subsidies over 50% could also be provided to buy solar panels which would make homes thatreceive fuel allowance self sufficient which means that they wouldn’t be requiring the help from the Government.

There are many other ways that the money can be spent efficiently by the Government. Asking a group of over-paid Government consultants isn’t going to help, ask the public for ideas. I am sure that a lot of constructive ideas will emerge.

In hindsight, if the Government had spent their money wisely when it was coming in and saved for a rainy day, there might have been a bit of buffer that the Chancellor could have used. We instead ended up with no savings and a massive hurricane instead of a rainy day. The budget doesn’t seem to be based on sound economics, but on hope and a prayer. If the Chancellors own figures are to be believed from last year, we should be in a recovery sometime soon. But instead, we are still in a deep recession. Yet, he hopes the economy will grow by 3.5% in two years time. How? Manufacturing is affected despite the weak pound and the financial sector is not as big as it used to be. Who will then lead the recovery?

Even if the figures are somehow achieved, it is still better to plan for a slow growth and be pleasantly surprised by the massive growth than to plan/hope for massive growth and then get it spectacularly wrong.

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Market Research

9 04 2009

the-apprentice-home-gymWatching the candidates of The Apprentice talk about themselves misleads one into feeling that not only are they the best, but that they are the best of the best of the best when it comes to running a business and that Sir Alan Sugar should feel lucky that they are willing to work for him. Yet, when it comes to doing a task, they forget the most basic of business concepts.

As seems to be the norm these days, the task involved designing a portable piece of fitness equipment for, surprise surprise, the cash strapped consumer. It was clear from the beginning that the whole task was about the product. It is no surprise then that team Empire, which came up with a Gym-in-a-box idea failed to sell even one unit to two of the three retailers they pitched to. The candidates failed to realise that the perfect product isn’t one that tickles their own fancy, or one which their family would like to buy, but one which addresses the needs of the consumer, hence filling a possible gap in the market.

Both teams failed to conduct even basic market research to help them develop their product. Team Empire should have realised that creativity wasn’t their strongest bit and rather than sit around the table bouncing useless ideas of each other, they should have sent two people to the local gym to talk to the members there about the kinds of products they would like to buy and what price they were willing to pay for it. Another team of around two people could have scoured the internet looking at the products that their competitors were selling at that price level. After all, the task was about designing a product for consumers who were finding the gym membership too expensive and were looking for low cost alternatives. Who better to ask about the product than those who are going to buy it in the end.

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Their lack of research was also evident in their pricing strategy. It felt as if they had just closed their eyes and picked the figure of £29.99 randomly for their product. At that price, there are numerous alternatives in the market which are certainly better looking if not better value for money. Even the promotional material, including the pictures, looked like something that came out of a secondary school student’s Media Studies project.

Although team Ingnite failed to do any market research either, they still won the task and were offered a deal of exclusivity by John Lewis. One of the reasons why their product succeeded was perhaps because it was simple. Their opponents product was a case of “Jack of all Trades, Master of None”, like a new mobile phone which offers to make you a cup of tea and take your dog for a walk. Ignite’s product was also more pleasing to look at and truly portable.

Two days to come up with a concept, build a prototype and pitch a product is indeed a tall order and both the teams did that with a lot of patience and commitment. Was firing Majid the right decision? Its not for us to decide. After all, this isn’t a talent show, its a long job interview and Sir Alan should keep those whom he feels would be right for his organisation.

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